This is Bello, hes our quality assurance manager and top taste tester. His job is to inspect and taste the products we supply to ensure they're good enough to eat. He has the most important role, if he doesn't approve of a product it doesn't get supplied to our customers.

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When he's not taste testing Bello likes to go for long walks at the beach, he likes playing with his large squeaky toys and most of all he loves to sniff everything! Bello is a very good boy, and he knows it.

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Bello once suffered with terrible bowel movements, infections and allergies. After many vet visits, many antibiotics/creams and many £'s later there was still no solution. With the threat of a £400 bill to clean his ears out under anaesthesia we decided to make a change and give raw a chance. Within three weeks his ear and skin infections had completely disappeared, he stopped scratching his skin, he stopped biting his paws and he stopped screaming whilst doing a number two. Bello has been lucky enough not to have had to go back to the vets since, a natural species appropriate diet has changed his life forever.

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Bello is the sole reason why we started this journey, he is why we're so passionate to educate more owners on a diet meant for their animals.